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The strategy book
The strategy book
Mckeown, Max2012
Books, Manuscripts
This concise, easy-to-use book brings together bite-size solutions to today's most common business strategy challenges: everything managers and leaders need to define the right strategies and align the entire organization to execute on them successfully.
Main title:
The strategy book / Max Mckeown.
AUTHOR:
Imprint:
Harlow : Pearson Education, 2012.
Collation:
xxv, 235 p. : ill. ; 22 cm.
Notes:
Formerly CIP. UkIncludes bibliography and index.
Contents:
Machine generated contents note: pt. 1 Your strategic self -- Shaping the future -- Thinking before you plan -- Becoming a strategic thinker -- Selling your strategy -- pt. 2 Thinking like a strategist -- Reacting is as important as planning -- Taking risks (jumping your uncertainty gaps) -- Looking over your shoulder -- Knowing where grass (really) is greener -- pt. 3 Creating your strategy -- Seeing the big picture? -- Finding position, intention and direction -- Looking for advantages -- Making strategic decisions and choices -- Adapting to your competitive environment -- pt. 4 Winning with strategy -- Winning strategy games -- Creating new markets -- Getting ahead of your strategic group -- Growing your business (again and again) -- Going global without going broke -- Knowing what you can do best -- pt. 5 Making your strategy work -- Managing your strategy process -- Meetings for strategic minds -- Managing change, making strategy work -- Understanding what can go wrong --Contents note continued: Saving your company from failure -- pt. 6 The Strategy Book tool kit -- The basic (powerful) strategy questions -- SWOT analysis -- Porter's 5 forces of competition -- Porter's generic strategies -- Burgelman's strategy dynamics model -- Porter's value chain -- Core competencies and resource-based view -- Nonaka and Takeuchi's knowledge spiral -- McKinsey's 7-S framework -- Scenario planning -- Ansoff's growth grid -- BCG's product portfolio matrix -- Kim and Mauborgne's blue ocean -- Greiner's growth (and crisis) model -- Treacy and Wiersema's value disciplines -- Cummings and Wilson: orientation and animation -- Lewin's force field analysis -- Kotter's eight phases of change -- Kaplan and Norton's balanced scorecard -- Hrebiniak's model of strategy execution -- Hammer and Champy's business process redesign -- Michaud and Thoenig's strategic orientation -- Burgelman and Grove's strategy bet model -- Argyris's double and single loop learning --Contents note continued: Mintzberg's deliberate and emergent -- Johnson's white space model -- Prahalad's bottom of the pyramid -- Stacey's strategy from complexity.
ISBN:
9780273757092 (pbk)0273757091 (pbk)
Dewey class:
658.4012658.401223
LC class:
HD30.28
Language:
English
LocationCollectionCall numberStatus/Desc
Brighton LibraryComputers and Business658.401223 MACOnloan - Due: 15 Oct 2019
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