How to Segment a Market
2016
Videos and DVDs
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The first question in developing a strong marketing strategy is figuring out who your customer is. That’s where the tools of market segmentation come in. In this lecture, learn the basic principles that underlie solid segmentation analysis—whether you’re working with the best market data available or (as can be the case) imperfect data..
Main title:
Author:
The Great Courses (Firm), distributorKanopy (Firm), distributor
Imprint:
The Great Courses, 2015.[San Francisco, California, USA] : Kanopy Streaming, 2016.
Collation:
1 online resource (streaming video file) (30 minutes): digital, .flv file, sound
Notes:
In Process Record.Title from title frames.FilmOriginally produced by The Great Courses in 2015.In English
System details:
Mode of access: World Wide Web.
Language:
English
Subject:
Index terms:
Advertising & PRMarketing
BRN:
333192
Electronic access:
http://baysidelib.kanopy.com/node/167580 - A Kanopy streaming videohttps://www.kanopystreaming.com/node/167580/external-image - Cover Image
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