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Affected : emotionally engaging customers in the digital age
Affected : emotionally engaging customers in the digital age
Wrigley, Cara2018
Books
The proliferation of new technologies has revolutionised the way businesses interact and communicate with their customers, yet the approach is often one way (what can we sell to customers) and misses the mark because they have little emotional understanding for how customers feel about a product, service or brand. This book helps businesses to better understand and communicate with customers and to differentiate their product and services to combat disruptive innovation.
Main title:
Imprint:
Milton, Qld : John Wiley & Sons Australia, 2018.
Collation:
xv, 229 pages : illustrations ; 23 cm.
Notes:
Includes glossaryIncludes bibliographical references and index.Also available as an online resource.
ISBN:
9780730357018
Dewey class:
658.812
Language:
English
LocationCollectionCall numberStatus/Desc
Brighton LibraryComputers and Business658.812 WRIOnloan - Due: 07 Mar 2020
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