Collection: Adult Non Fiction - Computers and Business

Stimulating thinking for better branding. A brand is an onion should look and behave like one singular and yet coherent. Every aspect of a brand is branding, just as every slice of an onion is unmistakably onion.

If you thought misogynist marketing ended with #MeToo, think again Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling fempowerment back to us. But behind the go-girl slogans and the go-viral hash-tags has anything really changed...

Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they ... and how do you become one? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to t...

What was once an industry built on trust, professionalism and value, has become synonymous with greed, complacency and everything that has gone wrong with capitalism. So how did Australian banks, which avoided much of the aftermath of the GFC, lose their way and become engulfed in scandal? Breaki...

Despite the surge of women into university, jobs and sitting in federal parliament, why are men still overwhelmingly running the show? Fewer women are running governments, and the small proportion who make it as CEO has barely budged. The major culprit is right under our noses. Entrenched gender ...

A compelling look at the challenges facing LGBTQ+ professionals as they navigate their careers - with advice from many senior figures who have smashed their own rainbow ceilings. There are currently only four LGBTQ+ CEOs across all Fortune 500 and FTSE 100 companies who are out at work, and just ...

Gripping and darkly comic, Breaking Twitter takes readers inside the battle between one of the most intriguing, polarizing, influential men of our time - Elon Musk - and the company that owns our world's best hope for a shared global conversation. From employee accounts within Twitter headquarter...

"There are over 160 different currencies in the world, each with a local monopoly over its own jurisdiction. But aside from the top handful of them, most currencies rapidly devalue over time and have little acceptance outside of their own borders. With various cross-border frictions, bottlenecks,...

If you've ever tried to budget but found it just doesn't work, you need to read this book. When it comes to saving and spending money, we're not all the same. Yet for too long, the financial advice world has treated us as if we are. This book will give you the tools you need to make that long-awa...

Discover the full potential of your ideas and make powerful, meaningful improvements in your work and life by Building a Second Brain. For the first time in history, we have instantaneous access to the world's knowledge. There has never been a better time to learn, to create and to improve oursel...