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Winning her business : how to transform the customer experience for the world's most powerful consumers

Brennan, Bridget2019

Books

When people think about the world's growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious strategy to learn how ...

View availability for Winning her business : how to transform the customer experience for the world's most powerful consumers

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Brennan, Bridget2019

View availability for Winning her business : how to transform the customer experience for the world's most powerful consumers

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