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Misbehaving : how economics became behavioural
Misbehaving : how economics became behavioural
Thaler, Richard H., 1945-2015
Books
Why are we more likely to forgo the opportunity to sell a GBP100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? Why would the 'endowment effect' mean that we value a free ticket worth hundreds of pounds more than the money we would get from selling it? In this new, ambitious work, Thaler presents his findings in behavioral economics and breaks down the biases and irrational tendencies in our thinking, showing us how to avoid making costly mistakes in life.
Main title:
Imprint:
[London] : Allen Lane, 2015.
Collation:
xiv, 415 pages : illustrations ; 24 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9781846144035
Dewey class:
330.019
Language:
English
Added title:
LocationCollectionCall numberStatus/Desc
Brighton LibraryComputers and Business330.019 THAAvailable
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