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Marketing with social media : 10 easy steps to success for business
Marketing with social media : 10 easy steps to success for business
Coles, Linda2015
This is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you will learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. You'll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram. Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign.
Milton, Qld : John Wiley & Sons Australia, 2015.
xvi, 207 pages ; 22 cm.
Includes index and glossary.
1. What is social media? policy, plan and profitability -- 2. Facebook basics and content ideas -- 3. LinkedIn basics and networking using LinkedIn -- 4. Twitter basics and using Twitter for your business -- 5. Online etiquette and preserving your reputation -- 6. YouTube explained -- 7. Google+ and why it's important for SEO -- 8. Pinterest and pinning the best images -- 9. Vine and Instagram basics to create great video -- 10. Making your website work and promoting your social media efforts.
Dewey class:
LocationCollectionCall numberStatus/Desc
Beaumaris LibraryComputers and Business658.872 COLAvailable