The long and the short of it : a guide to finance and investment for normally intelligent people who aren't in the industry

Kay, John2016

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Summary

This book provides a guide to the complexities of modern finance. It describes the basics of investment and how the follies of finance have threatened the stability of the world economy. This book explains how to put your finances in the only hands you can confidently trust - your own. Readers will learn everything they need to be their own investment manager. They will recognise their investment options, the institutions that try to sell them, and how to distinguish between fact and fiction in what companies say. They will discover the principles of sound investment and the research that supports these principles. Crucially, they will learn a practical investment strategy and how to implement it.