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First Movers versus Fast Followers
First Movers versus Fast Followers
2016
Videos and DVDs
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Discover the strengths—and drawbacks—of being a first mover who establishes a market position and fast followers, who can learn from first movers’ mistakes. Along the way, you’ll consider relevant examples from industries including video game systems and social media networks..
AUTHOR:
The Great Courses (Firm), distributorKanopy (Firm), distributor
Imprint:
The Great Courses, 2015.[San Francisco, California, USA] : Kanopy Streaming, 2016.
Collation:
1 online resource (streaming video file) (32 minutes): digital, .flv file, sound
Notes:
In Process Record.Title from title frames.FilmOriginally produced by The Great Courses in 2015.In English
System details:
Mode of access: World Wide Web.
Language:
English
Index terms:
Advertising & PRMarketing
LocationCollectionCall numberStatus/Desc
WebEmoviesSTREAMINGcheck availability online (Set: 04 May 2018)
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