Forward and Backward Integration
2016
Videos and DVDs
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Professor Roberto explains in more detail vertical integration and its two key directions: forward and backward. Does vertical integration make economic sense? Learn about vertical integration’s rationales (and risks) by digging deep into interesting stories of vertical integration involving Disney’s retail stores and Zara’s “fast fashion” strategy..
The Great Courses (Firm), distributorKanopy (Firm), distributor
The Great Courses, 2015.[San Francisco, California, USA] : Kanopy Streaming, 2016.
1 online resource (streaming video file) (32 minutes): digital, .flv file, sound
In Process Record.Title from title frames.FilmOriginally produced by The Great Courses in 2015.In English
Mode of access: World Wide Web.
English
Advertising & PRMarketing
333084
http://baysidelib.kanopy.com/node/167500 - A Kanopy streaming videohttps://www.kanopystreaming.com/node/167500/external-image - Cover Image