Innovative Marketing Research Techniques
2016
Videos and DVDs
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Research is undoubtedly essential for making responsible, effective marketing decisions. Professor Hamilton concludes his course with a lecture on the importance of marketing research methods whose data is often expressed in helpful qualitative terms: customer observations, focus groups, ethnographies, and projective techniques..
The Great Courses (Firm), distributorKanopy (Firm), distributor
The Great Courses, 2015.[San Francisco, California, USA] : Kanopy Streaming, 2016.
1 online resource (streaming video file) (30 minutes): digital, .flv file, sound
In Process Record.Title from title frames.FilmOriginally produced by The Great Courses in 2015.In English
Mode of access: World Wide Web.
English
Advertising & PRMarketing
333242
http://baysidelib.kanopy.com/node/167600 - A Kanopy streaming videohttps://www.kanopystreaming.com/node/167600/external-image - Cover Image