Innovative Marketing Research Techniques
2016
Videos and DVDs
Find it!
Total copies: 1
Research is undoubtedly essential for making responsible, effective marketing decisions. Professor Hamilton concludes his course with a lecture on the importance of marketing research methods whose data is often expressed in helpful qualitative terms: customer observations, focus groups, ethnographies, and projective techniques..
Main title:
AUTHOR:
The Great Courses (Firm), distributorKanopy (Firm), distributor
Imprint:
The Great Courses, 2015.[San Francisco, California, USA] : Kanopy Streaming, 2016.
Collation:
1 online resource (streaming video file) (30 minutes): digital, .flv file, sound
Notes:
In Process Record.Title from title frames.FilmOriginally produced by The Great Courses in 2015.In English
System details:
Mode of access: World Wide Web.
Language:
English
Subject:
Index terms:
Advertising & PRMarketing
Electronic access:
http://baysidelib.kanopy.com/node/167600 - A Kanopy streaming videohttps://www.kanopystreaming.com/node/167600/external-image - Cover Image
More Information:
Find it!
Total copies: 1