Marketing Communications That Work
2016
Videos and DVDs
Find it!
Total copies: 1
Add to your “marketing toolkit” some of the principles and strategies of an effective communications plan, with a look at some successful (and unsuccessful) ad campaigns, including the California Milk Processor Board’s famous “Got Milk” campaign. Also, get tips on how to command consumers’ attentions without turning them off..
Main title:
AUTHOR:
The Great Courses (Firm), distributorKanopy (Firm), distributor
Imprint:
The Great Courses, 2015.[San Francisco, California, USA] : Kanopy Streaming, 2016.
Collation:
1 online resource (streaming video file) (29 minutes): digital, .flv file, sound
Notes:
In Process Record.Title from title frames.FilmOriginally produced by The Great Courses in 2015.In English
System details:
Mode of access: World Wide Web.
Language:
English
Subject:
Index terms:
Advertising & PRMarketing
Electronic access:
http://baysidelib.kanopy.com/node/167596 - A Kanopy streaming videohttps://www.kanopystreaming.com/node/167596/external-image - Cover Image
More Information:
Find it!
Total copies: 1