Positioning Your Offering
2016
Videos and DVDs
Find it!
Many products fail because marketers fail to communicate their true value. Here, Professor Hamilton takes you step-by-step through the positioning process, designed to create and communicate value. Case studies you’ll learn from include Volvo in the 1980s, the emergence of DVRs, and a Washington, D.C. bike-sharing program..
Main title:
Author:
The Great Courses (Firm), distributorKanopy (Firm), distributor
Imprint:
The Great Courses, 2015.[San Francisco, California, USA] : Kanopy Streaming, 2016.
Collation:
1 online resource (streaming video file) (30 minutes): digital, .flv file, sound
Notes:
In Process Record.Title from title frames.FilmOriginally produced by The Great Courses in 2015.In English
System details:
Mode of access: World Wide Web.
Language:
English
Subject:
Index terms:
Advertising & PRMarketing
BRN:
333532
Electronic access:
http://baysidelib.kanopy.com/node/167584 - A Kanopy streaming videohttps://www.kanopystreaming.com/node/167584/external-image - Cover Image
More Information: