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Strategy plain and simple : 3 steps to building a successful strategy for your startup or growing business

Evans, Vaughan2018
Harlow, [UK] ; Toronto, Canada : Pearson Education Limited, 2018.
xxxi, 120 pages : illustrations (black and white) ; 20 cm.
Includes bibliographical references and index.
Machine generated contents note: 1.Understanding the market -- Forecasting market demand -- Sizing the market -- Assessing market demand -- No wrap for the cinema -- Assessing demand for a startup -- Assessing industry competition -- Checking out your competitors -- Gauging competitive intensity -- Blockbuster! -- Identifying customer buying criteria -- Deriving factors for success -- A sorry affair -- Acknowledging competition in a startup -- 2.Creating competitive advantage -- Tracking your competitive position -- Competitive position in an established business -- Getting past first base -- Implications for future market share -- Implications for strategy development -- Work out and partay?! -- Competitive position for a startup -- Of dames and detectives -- Targeting the strategic gap -- Targeting the portfolio gap -- Targeting the capability gap -- Re-beerth! -- Targeting the gap for a startup -- Da vino a gelato -- Bridging the gap: business strategy --Contents note continued: Opting for a generic strategy -- Nets working -- Strategic repositioning and shaping profit growth options -- Grouping into strategic alternatives -- ENT-erprise! -- Making the strategic investment decision -- One happy Christmas -- Bridging the gap for a startup -- Bridging the gap: corporate strategy -- Optimising the corporate portfolio -- Fire sale at Ford -- Creating value through mergers, acquisitions and alliances -- `There is a tide...' -- Building strategically valuable resources -- 3.Managing risk -- Assessing the balance of risk and opportunity -- Extraordinary risk -- The balance of risk -- Britney does it again -- Containing risk -- Conclusion -- Appendices -- The Strategy Pyramid -- Cracking the jargon -- Ten books to read next.
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