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The library marketing toolkit
The library marketing toolkit
Potter, Ned2012
This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries. Packed with globally-sourced case studies from thought-leaders and those at the cutting edge of library marketing it provides innovative and easy-to-implement techniques and ideas. The key topics covered are: marketing strategy; essential marketing tools and techniques; getting the most out of social media; marketing on a budget; library branding; marketing to internal stakeholders and with third parties; marketing special collections and archives; and, library advocacy as marketing. This is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It's also a useful guide for LIS students internationally who need to understand the practice of library marketing.
Main title:
London : Facet Publishing, 2012.
xxii, 218 pages : illustrations ; 24 cm.
Includes bibliographic references and index.
1. Seven key concepts for marketing libraries -- 2. Strategic marketing -- 3. The library brand -- 4. Marketing and the library building -- 5. An introduction to online marketing -- 6. Marketing with social media -- 7. Marketing with new technologies -- 8. Marketing and people -- 9. Internal marketing -- 10. Library advocacy as marketing -- 11. Marketing special collections and archives.
Dewey class:
LocationCollectionCall numberStatus/Desc
Sandringham LibraryComputers and Business025.1974 POTAvailable