Skip to main content
Thumbnail for Good company : how to build a business without losing your values

Good company : how to build a business without losing your values

Dexter, Julietta2020
Books
In a highly competitive world, many think business success means being ruthless: maximising short-term return for shareholders, cutting overheads and expanding at an exponential pace. Nothing says this more than Silicon Valley with its macho mantras like 'Move fast and break things' (Facebook) or 'We're a team, not a family' (Netflix). But this model is looking increasingly flawed. What if there were another more compassionate way? Julietta Dexter believes there is. In this powerful and hopeful book, the CEO of The Communications Store explains how she built one of the world's most respected PR & communication companies without compromising her morals, her staff or her clients. Highlighting a new paradigm for business, she explains why profit should be just one consideration among several, and why honesty, reliability and diversity are the best foundations for long-term success.
Imprint:
London : Atlantic Books, 2020.
Collation:
263 pages ; 23 cm.
Notes:
Includes bibliographical references and index.
ISBN:
97817864972089781838951252
Dewey class:
658.4
Language:
English
Added title:
BRN:
371195
LocationCollectionCall numberStatus/Desc
Brighton LibraryAdult Non Fiction - Computers and Business658.4 DEXOnloan - Due: 24 Jun 2024
View my active saved list
0 items in my active saved list