Brandsplaining : why marketing is still sexist and how to fix it
Cunningham, Jane, 1969-2021
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If you thought misogynist marketing ended with #MeToo, think again Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling fempowerment back to us. But behind the go-girl slogans and the go-viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts present a data-led analysis of marketing to women and expose the good, the bad and the ugly assumptions that lie behind it. Informed by this and a significant new piece of global research they put forward an innovative solution- a framework to follow for marketing that is fresh, exciting, and - at last - sexist-free.
Main title:
Brandsplaining : why marketing is still sexist and how to fix it / Jane Cunningham and Philippa Roberts.
Author:
Cunningham, Jane, 1969-, authorRoberts, Philippa, 1966-, author
Imprint:
[London] : Penguin Business, 2021.©2021
Collation:
xi, 222 pages ; 24 cm.
Notes:
Includes bibliographical references and index.
ISBN:
97802414560029780241456002
Dewey class:
659.1045522659.1
Language:
English
BRN:
406854
More Information:
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Brighton Library | Adult Non Fiction - Computers and Business | 659.1 CUN | Available |