Business to brand : moving from transaction to transformation
Killackey, Fiona2024
Books
Find it!
Total copies: 1
Available: 1
Click and Collect for Business to brand : moving from transaction to transformationThis is the definitive guidebook for all small business owners who want to create a brand not just a business. Anyone can start a business, but how do you develop it into a brand? In this practical guide - the follow-up to the hugely successful business book, Passion. Purpose. Profit. - award-winning author, business coach and podcaster Fiona Killackey (of My Daily Business) shows you how to transform your business into a brand your customers can truly connect with. Whether you are just starting out or are decades into your business journey, you will learn the essential frameworks for moving your audience from simply transacting with your business to being transformed by your brand. From product development to positioning, visual identity to values, team building to tone of voice, you'll have a clear understanding of where you're going and exactly how you'll get there. Complete with step-by-step tips and templates, as well as case studies and interviews with successful brand owners, Business to Brand will have you energised and excited about your future.
Main title:
Business to brand : moving from transaction to transformation / Fiona Killackey.
Author:
Killackey, Fiona, author
Imprint:
South Yarra, VIictoria : Hardie Grant, 2024.©2024
Collation:
255 pages : colour illustrations ; 22 cm
Notes:
Includes bibliographical references.
ISBN:
9781743799710 (pbk)9781743799710
Dewey class:
658.827
Language:
English
BRN:
570623
More Information:
Location | Collection | Call number | Status/Desc |
---|---|---|---|
Brighton Library | Adult Non Fiction - Computers and Business | 658.827 KIL | Available |
Find it!
Total copies: 1
Available: 1
Click and Collect for Business to brand : moving from transaction to transformation