Contagious : why things catch on
Berger, Jonah2016
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In this book, the author combines research with stories and reveals the secret science behind word-of-mouth and social communication. If you've ever wondered why certain stories get shared, emails get forwarded or videos go viral, this book explains why, and shows how to make your product or idea catch on.
Main title:
Contagious : why things catch on / Jonah Berger.
Author:
Berger, Jonah, author
Edition:
First Simon & Schuster trade paperback edition.
Imprint:
New York : Simon & Schuster Paperbacks, 2016.©2013.
Collation:
viii, 244 pages : illustrations ; 22 cm.
Notes:
Originally published: 2013.Includes bibliographical references and index.
Contents:
Machine generated contents note: Why $100 is a good price for a cheesesteak -- Why do some things become popular? -- Which is more important, the message or the messenger? -- Can you make anything contagious? -- The case of the viral blender -- Six key STEPPS -- 1.Social Currency -- When a telephone booth is a door -- Ants can lift fifty times their own weight -- Why frequent flier miles are like a video game -- When it's good to be hard to get -- Why everyone wants a mix of tripe, heart, and stomach meat -- The downside of getting paid We share things that make us look good -- 2.Triggers -- Which gets more word of mouth, Disney or Cheerios? -- Why a NASA mission boosted candy sales -- Could where you vote affect how you vote? -- Consider the context Explaining Rebecca Black -- Growing the habitat: Kit Kat and coffee -- Top of mind, tip of tongue -- 3.Emotion -- Why do some things make the Most E-Mailed list? --Contents note continued: How reading science articles is like standing at the edge of the Grand Canyon -- Why anger is like humor -- How breaking guitars can make you famous -- Getting teary eyed about online search -- When we care, we share -- 4.Public -- Is the Apple logo better upside down than right side up? -- Why dying people turn down kidney transplants -- Using moustaches to make the private public -- How to advertise without an advertising budget -- Why anti-drug commercials might increase drug use -- Built to show, built to grow -- 5.Practical Value -- How an eighty-six-year-old made a viral video about com -- Why hikers talk about vacuum cleaners -- E-mail forwards are the new barn raising -- Will people pay to save money? -- Why $100 is a magic number -- When lies spread faster than the truth -- News you can use -- 6.Stories -- How stories are like Trojan horses -- Why good customer service is better than any ad -- When a streaker crashed the Olympics --Contents note continued: Why some story details are unforgettable -- Using a panda to make valuable virality -- Information travels under the guise of idle chatter -- Epilogue -- Why 80 percent of manicurists in California are Vietnamese -- Applying the STEPPS.
ISBN:
97814516865861451686587
Dewey class:
659.133
LC class:
HF5415. I53
Language:
English
Subject:
BRN:
369002
More Information:
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Sandringham Library | Adult Non Fiction - Computers and Business | 659.133 BER | Available |