Collection: Adult Non Fiction - Computers and Business

Based on one of the copywriting industry's most unique and celebrated newsletters, VeryGoodCopy distils over a decade of Eddie Shleyner's absorbing writing about creativity, storytelling, and persuasion into 207 remarkably entertaining and absolutely addictive "micro-lessons" on: THINKING like a ...

The Very Good Marketing Guide unpacks a 5-step framework that helps small businesses make essential, effective and business-altering decisions about marketing that help them reach their goals. It takes readers through the steps of creating, monitoring and supercharging their marketing strategy. T...

"An academic and activist takes an entertaining look at the Nordic welfare state--and shows us how we, too, can have a far more equal and just economic system In America, many Democrats invoke Scandinavia as a promised land of equality, while most Republicans fear it as a hotbed of liberty-threa...

Do you dream of being the first to reach the millionaire milestone? Do you have big money ambitions? Are you committed to being so successful with investing that you not only set up yourself, but future generations as well? Virgin Millionaire is here to help you create a step-by-step game plan fo...

"Jason Barron spent 516 hours in class, completed mountains of homework and shelled out tens of thousands of dollars to complete his MBA at the BYUMarriott School of Business. Along the way, rather than taking boring notes that he would never read (nor use) again, Jason created sketch notes for e...

Visual thinking and drawing are both becoming increasingly important in today's business settings. A picture really can tell a thousand words. Visualization is a crucial part of the journey for companies seeking to boost enterprise agility, break down silos and increase employee and customer enga...

This is the story of two extraordinary women, Miss Elizabeth Arden and Madame Helena Rubinstein, and the legacy they left: a story of feminine vanity and marketing genius. Behind the gloss and glamour lay obsession with business and rivalry with each other. Despite working for over six decades in...