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Collection: Adult Non Fiction - Computers and Business

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List view record 121: A brand is an onionList view anchor tag for record 121: A brand is an onion
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A brand is an onion

Wilson, Hugh2023
Books
Stimulating thinking for better branding. A brand is an onion should look and behave like one singular and yet coherent. Every aspect of a brand is branding, just as every slice of an onion is unmistakably onion.
List view record 122: Brandsplaining : why marketing is still sexist and how to fix itList view anchor tag for record 122: Brandsplaining : why marketing is still sexist and how to fix it
List view record 123: Break the Internet : in pursuit of influenceList view anchor tag for record 123: Break the Internet : in pursuit of influence
List view record 124: Breaking the Banks : what went wrong with Australian banking?List view anchor tag for record 124: Breaking the Banks : what went wrong with Australian banking?
List view record 125: Breaking the boss bias : how to get more women into leadershipList view anchor tag for record 125: Breaking the boss bias : how to get more women into leadership
List view record 126: Breaking the rainbow ceiling : how LGBTQ+ people can thrive and succeed at workList view anchor tag for record 126: Breaking the rainbow ceiling : how LGBTQ+ people can thrive and succeed at work
List view record 127: Breaking Twitter : Elon Musk and the most controversial corporate takeover in historyList view anchor tag for record 127: Breaking Twitter : Elon Musk and the most controversial corporate takeover in history
List view record 128: Broken money : why our financial system is failing us and how we can make it betterList view anchor tag for record 128: Broken money : why our financial system is failing us and how we can make it better
List view record 129: Budgets don't work : (but this does)List view anchor tag for record 129: Budgets don't work : (but this does)
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List view record 130: Building a second brain : a proven method to organise your digital life and unlock your creative potentialList view anchor tag for record 130: Building a second brain : a proven method to organise your digital life and unlock your creative potential
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List view record 131: Built, not born : a self made billionaire's no-nonsense guide for entrepreneursList view anchor tag for record 131: Built, not born : a self made billionaire's no-nonsense guide for entrepreneurs
List view record 132: Bulletproof investing : gaining financial control in uncertain timesList view anchor tag for record 132: Bulletproof investing : gaining financial control in uncertain times
List view record 133: Bullshit jobs : a theoryList view anchor tag for record 133: Bullshit jobs : a theory
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Bullshit jobs : a theory

Graeber, David2019
Books
Back in 1930, the economist John Maynard Keynes prophesied that by the century's end, technology would see us all working fifteen-hour weeks. But instead, something curious happened. Today, average working hours have not decreased, but increased. And now, across the developed world, three-quarter...
List view record 134: Burn book : a tech love storyList view anchor tag for record 134: Burn book : a tech love story
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List view record 135: Burn the boats : toss plan B overboard and unleash your full potentialList view anchor tag for record 135: Burn the boats : toss plan B overboard and unleash your full potential
List view record 136: The business bible : how to build a successful business - and a life you loveList view anchor tag for record 136: The business bible : how to build a successful business - and a life you love
List view record 137: Business @ the speed of thought : using a digital nervous systemList view anchor tag for record 137: Business @ the speed of thought : using a digital nervous system
List view record 138: Business to brand : moving from transaction to transformationList view anchor tag for record 138: Business to brand : moving from transaction to transformation
List view record 139: Busy idiots : learn the brain science and productivity hacks to get ahead without the stressList view anchor tag for record 139: Busy idiots : learn the brain science and productivity hacks to get ahead without the stress
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List view record 140: Butler to the world : how Britain became the servant of tycoons, tax dodgers, kleptocrats and criminalsList view anchor tag for record 140: Butler to the world : how Britain became the servant of tycoons, tax dodgers, kleptocrats and criminals
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