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Anthro-vision : how anthropology can explain business and life

Tett, Gillian2021
Books
"In an age when business and finance are dominated by technology and data analysis, award-winning journalist and anthropology PhD Gillian Tett presents a radically different strategy for success: businesses and investors can revolutionize their understanding of behavior by studying consumers, markets, and organizations through an anthropological lens"--Jacket.
Author:
Imprint:
London : Random House Business, 2021.©2021
Collation:
xx, 282 pages ; 24 cm
Notes:
Includes bibliographical references and index.
ISBN:
97818479428839781847942883
Dewey class:
658
Language:
English
BRN:
470796
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