Winning her business : how to transform the customer experience for the world's most powerful consumers
Brennan, Bridget2019
Books
When people think about the world's growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No. Showcasing best practices from brands as diverse as Lexus, Sephora, Allstate and the Minnesota Vikings NFL team, Winning Her Business offers invaluable insights into women as consumers and shows that almost all businesses have an opportunity to create an inclusive customer experience that inspires increased sales, referrals, and repeat business.
Main title:
Author:
Imprint:
[Nashville, Tennessee] : HarperCollins Leadership, an imprint of HarperCollins, 2019
Collation:
xx, 211 pages ; 24 cm.
Notes:
Includes bibliographical references (pages 201-211)
ISBN:
9781400209972
Dewey class:
658.802
Language:
English
Added title:
BRN:
354723
More Information:
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Brighton Library | Adult Non Fiction - Computers and Business | 658.802 BRE | Available |