Trailblazer : the power of business as the greatest platform for change
Benioff, Marc2019
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When Salesforce chairman and CEO Benioff called for more regulation on the tech industry during the Davos World Economic Forum, and followed it up by saying Facebook should be regulated in 'the same way you regulated the cigarette industry', he found himself at the centre of a storm. This was not what people expected to hear from a hugely successful tech entrepreneur, and some industry leaders began calling him to say how he had betrayed them. But Benioff shows how he created a company committed to shared values in everything they do, creating a model for others to follow if they want to thrive in today's business environment, where criticism of corporate greed is bringing new pressures on industry. At Salesforce, the aim was to take decisions that were not only good for business, but also for society as a whole, and this book will show you how to make these positive steps. Benioff believes that, in future, the only businesses that will thrive are those that take an active role in making the world a better place.
Main title:
Trailblazer : the power of business as the greatest platform for change / Marc Benioff with Monica Langley.
Author:
Imprint:
London : Simon & Schuster, 2019.
Collation:
x, 251 pages ; 24 cm.
Notes:
Includes index.
ISBN:
97814711818189781471181801
Dewey class:
658.408
Language:
English
Added title:
Subject:
BRN:
365137
More Information:
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Brighton Library | Adult Non Fiction - Computers and Business | 658.408 BEN | Available |