Writing for impact : 8 secrets from science that will fire up your readers' brains
Birchard, Bill2023
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"Learn the keys to energising your writing, engaging readers, and breaking out with influence. What good will it do to skilfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles-they need punch to gain influence. Clear structure and logic alone won't do. To engage readers, you need to make mentally stimulating choices in language-choices that electrify your readers' mental hotspots"-- Provided by publisher.
Main title:
Author:
Birchard, Bill, author
Imprint:
[New York] : HarperCollins Leadership, an imprint of HarperCollins, [2023]©2023
Collation:
xii, 241 pages : illustrations ; 22 cm
Notes:
Includes bibliographical references (pages 197-234) and index.
ISBN:
9781400241484 (pbk)9781400241484
Dewey class:
658.453
LC class:
HF5718.3
Language:
English
BRN:
542383
More Information:
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Sandringham Library | Adult Non Fiction - Computers and Business | 658.453 BIR | Onloan - Due: 16 Oct 2024 |