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That will never work : the birth of Netflix and the amazing life of an idea

Randolph, Marc2019
Books
In the tradition of Phil Knight's SHOE DOG comes the incredible untold story of how Netflix went from concept to company - all revealed by co-founder and first CEO Marc Randolph. Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard of, and widespread DVD adoption seemed about as imminent as flying cars. These were the widely accepted laws of the land in 1997 when Marc Randolph had an idea. It was a simple thought - leveraging the internet to rent movies - and was just one of many more proposals, like personalised baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning. But Hastings was intrigued, and the pair - with Hastings as the primary investor and Randolph as the CEO - founded a company.
Imprint:
London : Endeavour, 2019.
Collation:
312 pages ; 24 cm.
Notes:
Includes index.
Contents:
Against epiphanies -- "That will never work" -- Please, Mr. postman -- Getting the band together -- Show me the money -- How it feels to deposit a check for almost $2 million -- We were almost CinemaCenter -- Ready for launch -- A day in the post-launch life -- Halcyon days -- Two cents for Bill Clinton -- "I'm losing faith in you" -- Over the hill -- Nobody knows anything -- Drowning in our own success -- Crash -- The belt tightens -- Going public -- Epilogue: Randolph's rules for success.
ISBN:
97819130680739781913068066
Dewey class:
384.55506573384.555
Language:
English
BRN:
363775
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