Writing for busy readers : communicate more effectively in the real world
Rogers, Todd (College teacher)2023
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We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing: - Use fewer words; - Lower the reading level; - Use formatting judiciously; - Make the purpose clear for skimmers; - Emphasise value for readers; - Make responding as easy as possible. Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century's radically transformed attention marketplace.
Writing for busy readers : communicate more effectively in the real world / Todd Rogers and Jessica Lasky-Fink.
Rogers, Todd (College teacher), authorLasky-Fink, Jessica, author
Brunswick, Victoria : Scribe Publications, 2023.©2023
viii, 241 pages : illustrations ; 24 cm
Includes bibliographical references (pages 213-234) and index.
9781922585530 (pbk)9781922585530
808.02
PN147
English
547797
Location | Collection | Call number | Status/Desc |
---|---|---|---|
Brighton Library | Adult Non Fiction - Languages and Literature | 808.02 ROG | Onloan - Due: 07 Oct 2024 |