Business to brand : moving from transaction to transformation [eBook]
Killackey, Fiona2024
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Anyone can start a business, but how do you develop it into a brand? In this practical guide - the follow-up to the hugely successful business book, Passion. Purpose. Profit. - award-winning author, business coach and podcaster Fiona Killackey (of My Daily Business) shows you how to transform your business into a brand your customers can truly connect with. Whether you are just starting out or are decades into your business journey, you will learn the essential frameworks for moving your audience from simply transacting with your business to being transformed by your brand. From product development to positioning, visual identity to values, team building to tone of voice, you'll have a clear understanding of where you're going and exactly how you'll get there. Complete with step-by-step tips and templates, as well as case studies and interviews with successful brand owners, Business to Brand will have you energised and excited about your future.
Business to brand : moving from transaction to transformation [eBook] / Fiona Killackey.
[Richmond, Victoria] : Hardie Grant Books, 2024.
Downloadable eBook.Non fiction.
Interest age level: Adult.
Mode of access: World Wide Web.
9781761441370
English
570515
Location | Collection | Call number | Status/Desc |
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Web | Ebooks | DOWNLOADABLE | check availability online (Set: 10 Sep 2024)Available on BorrowBox |