Writing for impact : 8 secrets from science that will fire up your readers' brains
Birchard, Bill2023
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"Learn the keys to energising your writing, engaging readers, and breaking out with influence. What good will it do to skilfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles-they need punch to gain influence. Clear structure and logic alone won't do. To engage readers, you need to make mentally stimulating choices in language-choices that electrify your readers' mental hotspots"-- Provided by publisher.
Birchard, Bill, author
[New York] : HarperCollins Leadership, an imprint of HarperCollins, [2023]©2023
xii, 241 pages : illustrations ; 22 cm
Includes bibliographical references (pages 197-234) and index.
9781400241484 (pbk)9781400241484
658.453
HF5718.3
English
542383
Location | Collection | Call number | Status/Desc |
---|---|---|---|
Sandringham Library | Adult Non Fiction - Computers and Business | 658.453 BIR | Onloan - Due: 16 Oct 2024 |