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A brand is an onion
Wilson, Hugh2023
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Stimulating thinking for better branding. A brand is an onion should look and behave like one singular and yet coherent. Every aspect of a brand is branding, just as every slice of an onion is unmistakably onion.
Main title:
A brand is an onion / Hugh Wilson.
Author:
Wilson, Hugh, author
Imprint:
[Place of publication not identified] : Odyssee, 2023.
Collation:
286 pages : illustrations ; 21 cm
Notes:
Includes index.
ISBN:
9782909478616 (pbk)9782909478616
Dewey class:
658.827
Language:
English
BRN:
583509
More Information:
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Sandringham Library | Adult Non Fiction - Computers and Business | 658.827 WIL | Available |